CHRISTA D'SOUZA has received a deluge of unsolicited emails

It’s the last tolerated prejudice.

But Femail’s had enough. It’s time we called out those day-to-day moments when we’re patronised for no longer being young…

One of the less fun things about turning 60 is the deluge of unsolicited emails I’ve started getting.

I don’t mind so much the EuroMillions rollover alerts — I expect everyone gets those — I’m talking about the more tailored ones, the ones concerning senior insurance policies and so on. And they’re like the heads of Hydra — you unsubscribe from one, гидра ссылка another pops up in its place.

How do the marketing folk who send them out hope we’ll react?

‘Oh! Thank you so much for reminding me, I’d quite forgot!’?

Christa D'Souza (pictured), who has received a flood of tailored emails since turning age 60, argues seniors aren't clueless and don't need marketing about insurance or anything else

Christa D'Souza (pictured), who has received a flood of tailored emails since turning age 60, argues seniors aren't clueless and don't need marketing about insurance or anything else

Christa D’Souza (pictured), who has received a flood of tailored emails since turning age 60, argues seniors aren’t clueless and don’t need marketing about insurance or anything else

We’re a lucrative market I know, us grey pounders, but we’re not as clueless as you might imagine.

If we want to buy senior insurance or anything else we are supposed to need the very moment we hit 60, we know how to get hold of it ourselves, thanks all the same.

My partner, who has just turned 67, has noticed the same thing. Although his have gone up a notch from mine.

The ones he now gets, with alarming regularity, are those relating to affordable funeral packages. As he drily points out, just the sort of thing one wants to receive after coming out of a pandemic. I look forward to my share of those. Not.

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